Open Table is an app that allows users to access, reserve, and rate dining spots and are looking to empower users even more by making their restaurant billing process easier. The goal of this concept project is to turn Openable into the go-to payment by adding a feature that provides the ability to budget and pay for their meals and drinks through the OpenTable mobile app.
User Research, Competitive/Comparative Analysis, Persona, User Flow, Task Analysis, Prototype, Usability Test
Our process began with understanding users and marketplace
Our goal of design is to expand OpenTable original user journey by integrating new features into a single straight-through user experience, in which users can manage their orders and split bills with dining companies.
We captured the voice of the interviewees and potential users, and created a persona from that information.
Creating a storyboard allowed us to situate these UIs in the real-world contexts in which they’ll be encountered.
It demonstrates the step-by-step elements required to allow the user and the business to accomplish their objectives.
We started from low fidelity sketch to fully polished prototype, while running over 5 usability tests before moving to next design stage.
We found that dining is not only about delicious food; atmosphere of restaurant, warm welcoming from server, and conversation with friends also add delight to a dining experience. People were amazed by the idea of managing order through the phone, however they concerned about relying on mobile too much might ruin the pleasure of dining.
So the biggest challenge for us is to design an app can actually enhance user’s real-life dining experience. We came up with five main solutions, to merge user’s mobile experience with real life dining experience.